The core values , mutual benefit, sharing, sharing and co-prosperity Enterprise vision

- become a respected, beauty and health products and services of outstanding enterprises.

Corporate mission

- create value for customers, creating opportunities for employees and create returns for investors, creating wealth for the society.

Basic values

- responsibility, enterprising, pragmatic, integrity, cooperation, and tolerance

Management concept

- service aim, fast response; Quality first, efficiency first; Teamwork, rigorous professional

Business philosophy

- energy innovation, improve management, improve service, the benefit of regulations

Service concept

- service consciousness throughout, action

- want to customers want, attentively, careful, careful

- high standard, fine service

Talent concept

- respect for employees, training employees, employees

- good for take only, and to use, to need training